After 50 years of presenting Messiah in Michigan City, the organization choose Philip Bauman to replace the founding director Dan McNabb. With the new leadership came a desire to promote the event through increased social media, a web presence and a strategic marketing plan. The site is used to disseminate information to the public, soloists, chorus [...]
Composer Jerry Lackey has over 180 compositions and arrangements to his credit and we wanted an ecommerce vehicle to sell his work. Maestro Inc. was asked to create a simple and easy to use site to promote and allow digital products to be purchased and downloaded.
Designed a site that provides a customized home page and additional product pages which compliments the "corporate" site for the self-employed entrepreneur. Products are purchased on the corporate site but the customer wanted to be able to tell their story and promote themselves along with the products.
Established a website that provides a wide range of information to the public, sells tickets, takes donations and is easy for staff to maintain. In addition to its functionality, it has become the marketing “look” that has enhanced this nonprofit symphony orchestra to become a leader in the arts community.