This site establishes a platform to promote the professional career of a watercolor artist. Relationship building is a goal of this client to develop an ongoing dialog that art followers find interesting and can interact with as well. This website has a blogging aspect that the artist uses regularly while she is in her studio working on new projects. Social networking links to Twitter and Facebook keep her followers informed of upcoming shows and works in progress.
There has been a steady increase of sales for this artist because clients can preview her work online months before they have the opportunity to see it in a gallery. Lively discussions among other artists as they work have fostered and cemented relationships between colleagues. With this growing camaraderie they can collaborate by creating group shows, which may lead to a larger range of clients and increase the potential for sales for all who are involved.